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Understanding and defining value from the customer’s perspective: Customer Value Assignment, TUD, Ireland

University Technological University Dublin (TUD)
Subject Customer Value

Understanding and defining value from the customer’s perspective is a fundamental principle underpinning any truly Lean organization. Identify an opportunity that exists within an organization you know to better listen to & capture the voice(s) of its external customers. Briefly outline some of the immediate steps which should be taken to enable this change and identify likely or potential internal obstacle(s).

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