QQI level 6 Marketing Communications 6N4370 Assignment Sample Ireland
It is the minor award at QQI Level 6 with 15 credit value. Marketing communication (MarCom) is a fundamental company’s marketing efforts. This includes advertising, direct marketing, branding, packaging, online communication, printed materials, PR activities, sales presentations, sponsorships, trade show appearances, and more.
Thus, the purpose of this award is to equip the learner with the knowledge, skill, and competence in the principles and practice of marketing communications to enable the learner to analyze, evaluate and critically apply marketing communications techniques working independently and or in a supervisory capacity. Assessments criteria of this course only include projects. Here in this assignment example of 6N4370 Marketing communications, we will discuss the learning outcomes of the course.
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Marketing Communications 6N4370 QQI Level 6 Course Learning Outcomes
Here are 10 learning outcomes of the QQI Level 6 course:
Analyze the a range of communication theories
The course helps the learners to analyze the range of communication theories. The communication theories analyzed to include the impact of integrated marketing communications on co-operating strategy and planning.
Examine the concept of advertising
The course allows the learners to examine the concept of advertising including the role of an advertising agency. Also, how the impact of relevant legislation and regulation affects the context of advertising on a chosen product or service.
Outline the relevant legislation, regulation, and professional associations
After the completion of the course, the learners would be able to outline the relevant legislation, regulation, and professional associations in the context of personal selling.
Research sales promotion
The course allows learners to research sales promotionincludinge the difference between primary and secondary sales promotion techniques and the role of sales promotion techniquesint Integrated Marketing Communications. Sales promotions usually refer to marketing activities and strategy that aims to boost the products and services by adding to the basic value offered.
Research public relations (PR)
The course focuses on the research of public relations (PR) including the various PR tools and their effectiveness in a marketing communications program. Research makes public relations activities strategic by ensuring that communication is specifically targeted to the public who want, need, or care about the information.
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Differentiate between issue management and crisis management
The course allows learners to differentiate between issue management and crisis management to include PR strategies to respond to both. The major difference between both these terms is that issue management is acting early in the life cycle of an issue to manage the outcome of the issue. However, after the issue results in a crisis, crisis management comes in to act in the zone of reaction.
Analyze the concept of personal selling
The learners of this course will be able to analyze the concept of personal selling. They will be competent enough to understand the concept of negotiation and sales targets. Also, they acquire skills to differentiate the personal and non-personal forms of selling.
Develop an advertising campaign
The course allows the learners to develop advertising campaigns. The campaigns include setting objectives, identifying the target audience, determining a budget, and identifying appropriate message ad media evaluation techniques.
Evaluate the impact of recent trends and developments in direct marketing
The course helps learners to evaluate the impact of recent trends and developments in direct marketing.
Analyze how effective database marketing can improve
The course can help learners to analyze how effective database marketing is. Customer databases can help you: Identify customer groups – from your most loyal, high-value customers to first-time customers and occasional purchasers. It improves customer relationships to include the impact of the internet, social media, and mobile communications as direct marketing tools.
Interpret the current ethical issues around the use of PR, advertising, and the use of sales promotions
The course also focuses on learners interpreting the current ethical issues around the use of PR, advertising, and the use of sales promotions to include the legislation and regulation governing direct marketing including current data protection legislation.
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