Marketing And Sales Management Project: Strategic Plan And Sales Pitch Presentation For Organisational Growth
| University | University College Dublin (UCD) |
| Subject | Marketing |
CA1 – Group Project (4-6 members)
The purpose of this project is to assess your ability to develop strategies and plan that can be used to solve marketing problems organisations
encounter from time to time.
Required
Develop a marketing and sales management programme to overcome a marketing-based problem in your organisation or an organisation of your
choice.
Instructions
• Submit 2,500 words report on the planned marketing and sales management programme (not including bibliography and appendices).
• You will need to clearly explain each step you will undertake in the development of this international marketing plan.
• Please submit on Moodle ONLY (no printed version) on the due date 28/07/2025 at 11.59pm.
• Only one person should submit for the group
• Use Harvard style referencing (in-text citation and reference list).
• Do not use of AI in carrying out this assessment.
• All materials used in carrying out this assessment must be FULLY referenced (in-text citation and reference list).
• Please use Arial font, text size 12 and 1.5 spacing.
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CA2 – Group Project (4-6 members)
The purpose of this project is to assess your ability to develop and deliver a sales pitch to a client.
Required
Deliver a sales presentation on a product or service offering of your organisation or any organisation of your choice to a prospective customer.
The presentation will be based on a role-play scenario.
Instructions
• The presentation will be based on a role-play scenario.
• The PowerPoint document for the presentation should be uploaded before the presentation.
• Each group gets 10 minutes to deliver their presentation.
• Every member of the group participates in the presentation
• Please submit on Moodle ONLY (no printed version) on the due date 16/07/2025 at 4pm.
• Only one person should submit for the group
• Use Harvard style referencing if referencing any material
• Do not use of AI in carrying out this assessment.
• All materials used in carrying out this assessment must be FULLY referenced (in-text citation and reference list).
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