Evaluation of a Company’s Marketing Mix via a 9 P’s Framework: Strategic Marketing Analysis Assignment, MU,
| University | Maynooth University (MU) |
| Subject | Marketing |
Assignment Questions:
Q1: Evaluation of a company’s marketing mix via a 9 P’s framework
Q2: Create a customer/consumer journey map
Q3: Critically evaluate the performance of each P on the actual journey towards successful achievement of the Corporate
Objectives: I would like to choose Volkswagen as the company for this assignment.
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Learning Outcomes:
On successful completion of this module, learners will be able to:
- Critically assess the role of marketing analysis in the corporate context.
- Demonstrate an in-depth understanding of applied analytical marketing.
- Critically evaluate appropriate marketing concepts and techniques in strategic marketing decision-making.
- Evaluate the importance of the marketing mix in achieving strategic objectives.
- Apply course content to develop an analysis of an organization’s marketing program.
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