A shift in consumer behavior in India has had a significant impact on the Indian jeweler market: Marketing Case Study, MU, Ireland
| University | Maynooth University (MU) |
| Subject | Marketing |
Question 1:
A shift in consumer behaviour in India has had a significant impact on the Indian jewellery market. Describe and discuss three areas of the model of consumer behaviour that have driven changes to the jewellery market.
Question 2:
Propose and discuss three research methods/approaches Indian jewellers could utilise to understand their consumers better. Justify why these research methods are the most appropriate for the jewellers to engage in to better understand their consumers.
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