Choose 2 Market Research methodologies, one qualitative and one quantitative, that might be effectively used by a business to conduct: Marketing Assignment, UOG, Ireland
| University | University Of Galway (UOG) |
| Subject | Marketing |
Choose 2 Market Research methodologies, one qualitative and one quantitative, that might be effectively used by a business to conduct research into segmented demand for a new consumer product.
You must nominate what the product is, define the target, and explain why that is an appropriate audience.
Explain, using referenced examples how and why the methods chosen are appropriate and demonstrate your knowledge of the advantages and limitations that enhance or negate the findings of the research.