NFQ Level 5 5N0748 Advertising Assignment Brief 2026 | The Open College

5N0748 Assignment Brief

Title: Advertising
Award Class: Minor
Code : 5N0748
Level : 5
Credit Value : 15

Purpose

The purpose of the award is to equip the learner with the knowledge, skills and competence to plan, develop, assess and manage the advertising element within an overall marketing campaign.  The module allows the learner to examine the management structures of an advertising agency and the key skills of its constituent parts as well as specialist functions, ethics and controls in advertising.

Learning Outcomes

Learners will be able to:

1. Identify the various parts of the marketing communication mix and outline where advertising fits into this dynamic
2. Explain the importance of the branding process
3. Explain the different types of advertising
4. Describe the roles of the administrative and creative sides of an advertising agency
5. Outline the basic rules of copywriting, layout, printing and typography
6. Compare the reach of different media in advertising
7. Evaluate the role of frequency in advertising recall and the cost effectiveness of different advertising groupings
8. Explain the use of semiotics in advertising and outline the concept of subliminal advertising
9. Outline the importance of planning and the stages in planning an advertising campaign
10. Evaluate the role of research and marketing strategy in concept development and presentation, including the various types of marketing research, advertising research and media research
11. Explain the function of the main types of consumer survey
12. Explain the principle of accountability and its relationship to advertising planning
13. Explain the role of the Advertising Standards Authority and other agencies in the industry and the current legislation governing advertising at a national and European level
14. Evaluate key ethical issues in relation to advertising and the impact of advertising on self and others
15. Express an internalised view of the impact of advertising.

Assessment General Information

Details of FET assessment requirements are set out in Assessment Guidelines for Providers.

All FET assessment is criterion referenced. Successful achievement of the award is based on learners attaining the required standards of knowledge, skill or competence.

The techniques set out below are considered the optimum approach to assessment for this component. In exceptional circumstances providers may identify alternative assessment techniques through the provider’s application for programme validation which are reliable and valid but which are more appropriate to their context.

Assessment of a number of components may be integrated across programmes for delivery, provided that the learning outcomes of each minor award are assessed.

Group or team work may form part of the assessment, provided each learner’s achievement is separately assessed.

All providers are required to submit an assessment plan as part of their application for programme validation. Assessment Plans will include information relating to scheduling and integration of assessment. See current FET validation guidelines at www.qqi.ie.

Assessment Techniques

In order to demonstrate that they have reached the standards of knowledge, skill and competence identified in all the learning outcomes, learners are required to complete the assessment(s) below.

The assessor is responsible for devising assessment instruments (e.g. project and assignment briefs, examination papers), assessment criteria and mark sheets, consistent with the techniques identified below and FETAC’s assessment requirements.

Programme validation will require providers to map each learning outcome to its associated assessment technique. See current FET validation guidelines at www.qqi.ie.

All learning outcomes must be assessed and achieved

• Portfolio / Collection of Work – 60%
• Examination – Theory – 40%

Description Portfolio / Collection of Work

A portfolio or collection of work is a collection and/or selection of pieces of work produced by the learner over a period of time that demonstrates achievement of a range of learning outcomes.  The collection may be self-generated or may be generated in response to a particular brief or tasks/activities devised by the assessor.

Examination – Theory

An examination provides a means of assessing a learner’s ability to recall and apply knowledge, skills and understanding within a set period of time and under clearly specified conditions.

A theory-based examination assesses the ability to recall, apply and understand specific theory and knowledge.

5N0748 Assignment Rubric