Identify and Critically Assess the Strategic Performance of the LEGO Organization: Strategic Management Assignment, UCD,

Introduction and Overview of Assignment

Over the last number of lectures, you have been introduced to various critical strategic concepts, including Blue and Red Ocean Strategy and Ambidexterity, Stakeholders and Networks in Strategy and Strategic Leadership and Change. Each of these topics is significant when considering the strategic direction of an organization and collectively can enable the appropriateness and effectiveness of organizational strategy.

Your brief for this assignment is to synthesize the topics covered, the assigned readings, your own independent readings and organizational examples to identify and critically assess the strategic performance of the LEGO organization under two of the following headings:-

Blue and Red Ocean Strategy and Ambidexterity

• Using academic evidence crucially discuss the dynamic capabilities of the organization;
• identify the type of blue and red ocean strategies undertaken an
• how these are balanced for ambidexterity in the organization.
• Use organizational examples from LEGO to support your discussion.

Stakeholder Management and Strategic Alliances

• Using academic evidence critically discuss how
• the organization could and should continue to manage stakeholder relationships and strategic networks/alliances for strategic sustainability
• Use organizational examples from LEGO to support your discussion.

Strategic Leadership and Change

• Using academic evidence critically discuss
• the strategic leadership and the leadership of change in the organization.
• Use organizational examples from LEGO to support your discussion