You have been retained as a professional advisor by Mark and Jenny to prepare a detailed strategic analysis of the business: Strategic Management Case Study, TUD, Ireland

Question 1.

You have been retained as a professional advisor by Mark and Jenny to prepare a detailed strategic analysis of the business and the external dynamic environment in which the business tries to compete.

Question 2.

You are requested to briefly present three (3) possible strategic alternatives based on your analysis (performed in question 1).

Question 3.

Having now closely analyzed the business, you are advised to prepare in detail, one appropriate strategy for the future, including advice on implementation and review.