Marketing and Sales Assignment Task : Environmental Analysis and Strategic Recommendations
| University | Atlantic Technological University (ATU) |
| Subject | Marketing and Sales |
Assignment Task
Select a company to examine their marketing environment, carry out macro analysis – PESTEL , carry out micro analysis – 7 P’s.
carry out analysis on market segmentation, use framework – geographic, demographic, psychographic and behavioral segmentation, each one has a what type of/ how?
and a strategies and techniques part. evidence of the company’s digital marketing strategy, use PERSONA and RACE tools. provide 5 recommendations – what brand opportunities exist?
what would you reccomend to the CEO if you had 5 mins, how would the company meet the requirements of climate change and circular economy. please use screenshots in the report and reference correctly.
FORMAT :
1) introduction and objective
2) present the findings
3) one paragraph highlighting any gaps or opportunities deemed significant
4) behind each analysis with a new page
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