Creative Digital Media CA1 Assignment Brief 2026 | South East Technological University

1)       Digital Assets Design (40%)

2)       Video Reflection (10%)

• CA1 – 50%

• 23/02/26 by 11.59pm – Digital Assets PSD Files and Video Reflection
• Shared OneDrive link only

LO1 Develop key skills across a wide range of digital media technologies and design solutions to create finished artwork for a desired digital marketing solution which is creative and engaging.

LO2 The ability to contribute significantly to the design, development, implementation, and research of effective digital media.

LO3 Comprehend and describe key issues and debates surrounding the development and evolution of new media technologies in society.

LO4 Present work that demonstrates a variety of technical skills in digital illustration and imaging. Develop techniques to meet or exceed project specifications.

PSD files only – must be submitted for grading unless stated.

Now it is time to showcase your talents using Photoshop. You have been hired by SETU’s Green Campus committee to design digital assets to promote Green Week on SETU Carlow campus. Green week runs from Monday, March 2 – Friday, March 6, 2026.

The campaign theme is AI (ChatGPT) and Sustainability and needs to raise awareness, encourage student participation, and communicate sustainability in a creative, ethical, and engaging way; ultimately encouraging the target audience to make a difference.

You are tasked with creating:

1) Campaign planning and strategy overview.

2) An evergreen A1 portrait promotional poster

3) 2 social media posts

4) An animated GIF

5) A clipping mask for web

6) 1 short form video concept (CapCut or Canva)

7) A student engagement idea

Be sure to arrange components in a way that utilizes Design Principles and accomplishes the themes’ purpose. See additional assignment notes on assignment overview slides to ensure all included correctly.

Target audience and channel considerations should also be evident. Any design sketches should also be included in your final submission.

Adobe Photoshop/Photopea are the only design platforms allowed to be used unless indicated. PSD files only must be submitted for final grading.

Portfolio Submission:

• Your completed digital design assets will be assessed and shared by a OneDrive link to Charlene.mcdonough@setu.ie on 23/02/26 by 11.59pm.
• PSD files only allowed for grading unless stated.
• The list of work included for this assignment is practical work undertaken in class. All parts listed must be completed for grading – please note each part carefully and include all the elements. Please back up all your work.
• The coursework presented for assessment must be displayed in an attractive manner.

Part 2: Video Reflection (10%)

This is your opportunity to tell the story of your learning in this assignment. It will document your learning experiences across the tasks you have undertaken – how you have engaged with those tasks; what you have learned; what knowledge and skills you have developed; identify any gaps in your learning.

Note: Use the reflective learning Model PDF on Blackboard and incorporate a reflective model in your practice.

• Upload file to your OneDrive (watch size) or upload the final video file to YouTube – make public, unlisted video. Share the link in your written document.
• Video should be minimum 5 mins.

Note: Word count does not include references, or any material in the appendices. Submissions exceeding the word count may not be accepted.

Font and Size: Calibri 11

Alignment: Justified

• Professional report writing

Should you need any support with this, please consult the resources at the following links:

• On Blackboard (in TLC Student Hub), check out Module 3 of the PACE Modules from Library and Teaching and Learning Centre – Module 3 explores citations and referencing and will guide you on how to reference correctly.
• Credit where Credit is Due – Institute’s Referencing Guide – available at: https://libguides.itcarlow.ie/ld.php?content_id=31933427

• Late submissions will not be accepted and result in zero marks.
• Submissions can be overwritten on Turnitin up until the due date, to allow you to check the Turnitin score

Incorrect use of any AI tool to complete submitted answers could be deemed as a breach of academic integrity. In the case where a breach is deemed to have occurred, students will be subject to the university’s rules on plagiarism, which are outlined in the Student Examination and Assessment Regulations, within the Student Handbook. Students should familiarise themselves with the range of sanctions that may be imposed in such cases, which include, but are not limited to, loss/deduction of mark, required repeat, capped mark upon repeat, etc.

Should you require any further support on this, please consult the resources available to you on TLC Student Hub and in particular Module 3 of the PACE Programme. For more detail on Academic Integrity, please consult the Institute’s Academic Integrity Policy and Procedure: https://www.itcarlow.ie/public/userfiles/files/Academic-IntegrityPolicy-V4.pdf

• Campaign Planning and Strategy Introduction (10)
• An evergreen promotional poster (20)
• 2 Social media posts (10)
• An animated GIF (10)
  Animations included.
• A clipping mask (10)
  That would work for web design.
• 1 short form video concept (5)
• A student engagement idea (5)

70

• Principles of design considered on all elements.
• Client/brand considerations throughout
• Target audience and channel considerations evident

25

• File uploaded in correct format with correct naming conventions (PSD files only unless stated)
• Presentation of work

5