What is a Persona and Please create a Persona according to your choice and explain its different elements: Digital marketing Assignment, MU, Ireland
| University | Maynooth University (MU) |
| Subject | Digital Marketing |
What is a Persona? Please create a Persona according to your choice and explain its different elements. You can take any segment or company and create your Persona accordingly. Please present the key elements of a Persona in detail. You can use pictures, figures, drawings, etc. in order to illustrate your Persona. You also have access to the Internet. So, feel free to do
some research on their behaviors and interests to present some insights.
What is a Customer Journey? Explain the different steps of a Customer Journey for retailers or hotels in the digital era. Please illustrate your answer with specific examples for each step. Your examples should be based on the class discussions or your
own experiences.
You are a consultant, and you are working for a new e-commerce company, which sells clothes from recycled plastic products. The company is new in the Irish market and does not have enough budget for its marketing activities. Based on the POEM model, please propose an effective digital marketing plan for the company. Please explain how the company should communicate to gain visibility and attract customers to their Website. And, what are the channels you want to use and why those channels?
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