What are the products/services sold by RCC? Who is the decision-maker for each? What are the benefits to the user of each of the three products/services: Sales Management Report, TUD, Ireland
| University | Technological University Dublin (TUD) |
| Subject | Sales Management |
Question 1: What are the products/services sold by RCC? Who is the decision-maker for each? What are the benefits to the user of each of the three products/services?
Question 2: Examine Mary’s efforts at Acme, Bickford, and General Hospital, Identify similarities. Should Mary contact Tom Perry at Bickford directly?
Question 3:Evaluate the General Hospital proposal. What could be done differently to sell CCC to General Hospital? What actions should Tom Stein take with regard to Mary?
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