Use The DRIP Model Of Marketing Communications To Analyze The Advertisement Of Your Choice: Marketing Communications Assignment, TUD, Ireland
| University | Technological University Dublin (TUD) |
| Subject | Marketing Communications |
The following areas must be addressed in your report; please use the questions below to structure your report:
1. Use the DRIP model (differentiate, remind/reassure/reinforce, inform, persuade) of marketing communications to analyze the advertisement of your choice.
2. Based on the analysis you have conducted in part one, discuss in some detail the positioning of the brand?
3. Draft a positioning statement for the brand based on the advertisement you have reviewed.
4. What is the core message of the ad and how has this been communicated in the advertisement?
5. Using Jennifer Aaker’s ‘Dimensions of brand personality, identify the brand personality traits and discuss how they have been ‘brought to life in the advertisement.
6. Do you think the communication is effective? If you believe that the advertisement is/has been effective please outline at least three reasons why this is the case. If you believe that the advertisement was not effective, please outline what the agency could have done to improve the piece of marketing communication. You should include at least three ways the advertisement could have been improved.
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