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  3. The purpose of this case is to determine how to select and effectively use different communication channels: Professional Communication & Employment Preparation Case Study, TUD, Ireland

The purpose of this case is to determine how to select and effectively use different communication channels: Professional Communication & Employment Preparation Case Study, TUD, Ireland

University Technological University Dublin (TUD)

Purpose:

The purpose of this case is to determine how to select and effectively use different communication channels.

Situation:

A paper mill is experiencing “communication problems.” Upon investigation, you determine that there are three major problems:

  • Employees do not feel adequately informed about the direction of the company.
  • Employees are not adequately informed about day-to-day changes.
  • There are shift-to-shift and department-to-department communication problems.

There are four primary channels used in the mill:

  • A monthly employee newsletter
  • Bulletin boards located at the time clocks
  • Departmental meetings held at the discretion of the manager
  • Weekly production reports

Other facts about the mill:

  • 800 employees (150 of which are office staff)
  • unionized, with four rotating shifts
  • 40 departments
  • located on a ½ mile stretch of a rive

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