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Supply Chain Management (SCM) provides the customer with the right product at the right time

“Supply Chain Management (SCM) provides the customer with the right product at the right time, priced at the right level in the right quantity and quality”

Critically analyse how the ‘4 fundamentals of SCM’ aid in the creation of ‘competitive advantage’ for an organisation and how this in turn then increases the ‘value add’ for the consumer?

Explain rationale by way of practical industry examples and supplement their analysis by referencing relevant literature.

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