MKT42400: Social Media Research Assignment Your Task is to Identify one key cConsumer trend in the Hard Seltzer Category: Consumer Insights & Analytics Assignment, UCD, Ireland

Social Media Research Assignment Your task is to identify one key consumer trend in the hard seltzer category.

Start by answering the following questions:

• Keyword Selection: What should we be listening to? (i.e. how are people talking about this trend? What words are they using?)

• Platform Selection: What social media platforms should we be listening to? (i.e. Who is the target audience? What platforms are they most likely to use?)

• Analysis Selection: What analysis should we perform (4W+H Framework)? (i.e. what do you want to find out).

Part A: Develop a keyword strategy and evaluate this trend via Google Trends. For example, where are people looking for these keywords? Has the number of searches increased?

Part B: search on the relevant social media platforms and summarise how consumers talk about these trends (e.g. certain # hashtags on Twitter; discussion on Facebook; or comments on Instagram).

What are people saying about it? Is the debate positive or negative (e.g. sentiment).

Part C: Speculate how this trend will continue in the future and how marketers could/should react to this trend. Summarise your findings in a 2-page document.

You can include screen-shots from social media and google trends in the Appendix to further support your analysis