MIS41400: Explain the process of digital transformation and Critique whether digital transformation should largely focus on technology: Digital Transformation Assignment, UCD, Ireland

Question 1: Introduction to Digital Transformation Digital transformation has emerged as an important phenomenon in the modern business environment. With reference to the lecture material and your research:

1. Explain the process of digital transformation.

2. Critique whether digital transformation should largely focus on technology, people, or both.

3. Describe, with reference to real-world examples, what are the key challenges associated with digital transformation.

You are required to carry out research (beyond the article referenced here) and provide examples and references to real-world cases and other articles to support your answer where appropriate.

Question 2: Disruptive Digital Innovation According to Nicholas Carr (2003), “as information technology’s power and ubiquity have grown, its strategic importance has diminished. The way you approach IT investment and management will need to change dramatically.” However, nowadays within a digital transformation environment, emphasis on ‘digital innovation’ often focuses on the potential of technology to drive disruption in markets.

1. Within a modern digital transformation context, critique Nicholas Carr’s argument on “IT doesn’t matter”. Provide

(i) arguments to support this claim;

(ii) arguments against this claim, and

(iii) outline your view on this.

2. Outline the key criteria for disruptive innovation

3. Explain how managers could better prepare and react to digital transformation with the threat of disruptive innovation

You are required to carry out research and provide examples and references to real-world cases and other articles to support your answer where appropriate.

Question 3: Platforms in a Digital Economy “Platform companies have also been among the first to recognize and harness data-centric strategies, and many have moved to the forefront of a wide range of disruptive technologies, from cloud computing to IoT. In the process, platform companies have become powerful engines of innovation that play an increasingly integral part in economies throughout the world.” Parker, G., Van Alstyne, M., Evans, P. (2018) With reference to the digital economy and platforms:

1. Define a ‘digital platform economy

2. Outline the business priorities for realizing platform value

3. Outline the different perspectives on digital platforms

4. Describe the key challenges and the potential ‘dark side’ of digital platforms

You are required to carry out research and provide examples and references to real-world cases and other articles to support your answer where appropriate.