Explain The Key Macro-Environmental Factors That Are Affecting This Organization: Marketing For Administrators Report, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | Marketing For Administrators |
All organizations, regardless of size, whether public or private, operate within the context of an external marketing environment. These forces may have a big impact on the firm and may offer opportunities or threats. Using an organization of your choice:
1. Explain the key macro-environmental factors that are affecting this organization.
a) In what ways is this organization responding to the challenges posed by the
macro-environmental factors?
b) What recommendations would you make?
2. Explain the key micro-environmental factors that are affecting this business.
a) In what ways is this organization responding to the challenges posed by the
micro-environmental factors?
b) What recommendations would you make?
This assignment assesses the following learning outcomes:
1. Demonstrate an understanding of the complexity of the environment outside the tourism organization.
2. Understand how the impact of the forces on the organization.
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