Digital marketing has replaced traditional marketing in strategy development
“Critically evaluate the proposition that digital marketing has replaced traditional marketing in strategy development”.
Introduction
- clearly identify objectives
- good introduction
/10
The Theoretical element
- identifies theoretical material and the authors
- Identified the concepts from within the literature that they plan to develop
/10
Analysis
- Present the core theoretical perspectives in their own words without much paraphrasing
- Considerations for differences in points of views or theoretical angles
- Relevant examples connected to the digital/traditional debate
- Evidence of observation and creative thinking
/50
Conclusions and discussion
- Observations and opinions, are they emerging out of the literature reviewed, or are they plucked from thin air?
- Are proper rationales provided for opinions
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