BU3710: Your team is tasked with critically analysing one chosen area of Consumer Behaviour literature and debating: Consumer Behaviour Report, TCD, Ireland
| University | Trinity College Dublin (TCD) |
Your team is tasked with critically analysing one chosen area of Consumer Behaviour literature and debating why your chosen topic has the strongest influence on consumers’ behaviour & consumption. Choose one area from the following list below and confirm with your lecturer prior to commencement.
- Role of Perception
- Learning & Memory
- Motivation
- Culture
- The Self
- Personality
- Reference Groups
- Consumer Behaviour in the Digital Age
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