Assignment: Resolving Strategic tensions in the Pharmaceutical Industry
| University | Griffith College (GC) |
| Subject | Strategy Leadership and the Culture of Innovation |
Assignment Brief and Components
Complete a written report comprising an analysis of how your company resolved a series of strategic tensions from the De Wit “Strategy” book, written in your own words, and based on the cases in the Cases (Merck & Pfizer) folder on Moodle, as well as other credible and cited sources.
The company chosen must be either Pfizer or MSD/Merck, and must not be a company for whom you have worked or do work. If you’ve worked for both, inform the lecturer.
The report should be grounded in theory from the module and correspond with the “Structure of Report” “(i.e., page 2 of these instructions)” both in terms of headings and content. Any images, tables or figures should be captioned and listed in a Table of Figures, and the cases used cited in a numbered list.
Any generic information that does not align with the instructions as per below will receive zero marks (not the whole assignment just the generic information). This does NOT apply to:
– Headings or References
– Similarity with your own previously submitted drafts (of this assignment) For case studies, refer to them using the case number assigned in the list. All other facts, theories, and other sources mentioned must be cited in the Griffith College – Harvard style (using Zotero is highly recommended)
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Content and Technical Specification
Originality
Marks are awarded for original work only (i.e., writing in your own words).
Content/text included that was generated by other means (essay mills or AI/text-generating/editing
platforms), whether highlighted by Turnitin or not, will attract no marks (even if supported with
citations) and, if not properly cited, may constitute academic misconduct.
Generic Content
General descriptions of facts and theories that aren’t part of an argument won’t be assessed, so let’s
focus on building strong arguments.
Such descriptions may lead to Quality Assurance hearings to verify their sources, and it is the
responsibility of the learners to prove the origin of all content if questions arise.
AI/platforms
You may include text generated by AI or other methods in your report:
Clearly identify any AI-generated text and specify the source or platform used.
Let’s focus on crafting compelling arguments that incorporate relevant facts and theories, as these will
be the foundation of your assessment
Sources & Citations
Lecture slides are not credible sources of theory or fact but merely indicators of the syllabus, theory
and content. The original source for theory or facts should be traced to the relevant academic articles,
books or other reliable sources, and then cited using Zotero. Many of these are on Moodle.
Referencing
All theory and facts must be cited in-text (Author, Year). With Zotero this is through the “Add/edit
citation” function, and with references through the “Add Bibliography” function.
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Structure of Report
(headings, content, % contribution to report mark and word count estimates)
| Section | % | WORDS |
|---|---|---|
| Introduction | 10% | 300 |
| An executive summary, written last as an executive summary detailing in your own words what you opinion is overall on the company’s approach to strategy, based on the findings of this report: how your chosen company resolved the tensions overall, insights on the company generated from your analysis, assessment and actions sections. Do not include any general history or description of the company, its operations or products here. | ||
| Table of Contents | n/a | |
| – List of Figures | ||
| – List of Cases (numbered, with citations for each one) | ||
| Part 1: Missioning and Visioning | 17.5% | 500 |
| Dilemma, trade-off, puzzle, paradox (delete all but one) | ||
| Explain the rationale for your answer, based on an examination of your company’s mission and vision, as well as their words and actions | ||
| Part 2: Strategy Content. Answer 2a or 2b | 17.5% | 500 |
| 2a Business Level | ||
| Dilemma, trade-off, puzzle, paradox (delete all but one) | ||
| Explain the rationale for your answer, based on an examination of the Business Model of one key pharma department of your company | ||
| 2b Corporate Level | ||
| Dilemma, trade-off, puzzle, paradox (delete all but one) | ||
| Explain the rationale for your answer, based on an examination of your company’s corporate composition and management | ||
| Part 3: Strategy Process. Answer 3a or 3b | 17.5% | 500 |
| 3a Formation | ||
| Dilemma, trade-off, puzzle, paradox (delete all but one) | ||
| Explain the rationale for your answer, based on an examination of your company’s Strategy Formation Activities & Roles | ||
| 3b Change | ||
| Dilemma, trade-off, puzzle, paradox (delete all but one) | ||
| Explain the rationale for your answer, based on a comparison of the Areas, Magnitude and Pace of two major changes your company has undertaken | ||
| Part 4: Strategy Context. Answer 4a or 4b | 17.5% | 500 |
| 4a Industry Context | ||
| Dilemma, trade-off, puzzle, paradox (delete all but one) | ||
| Explain the rationale for your answer, based on a comparison of (a) the dimensions, drivers and inhibitors in the industry with (b) your company’s approach to each | ||
| 4b Organisational Context | ||
| Dilemma, trade-off, puzzle, paradox (delete all but one) | ||
| Explain the rationale for your answer, based on a comparison of two recent leaders’ approach to organisational development (i.e., their respective sources, levers and arenas of influence) | ||
| Assessment | 10% | 350 |
| What does the number and mix of dilemmas, trade-offs, puzzles and paradox resolutions you found say about (a) how well the company handles strategic challenges and (b) its prospects? | ||
| Actions | 10% | 350 |
| Identify, justify and discuss three specific actions that could, respectively, improve how your company resolves three key tensions – i.e., one action per tension (for example, if you found that they resolved X tension as a trade-off, what they could do to resolve it as a puzzle instead) | ||
| References | ||
| References section created using the Zotero ‘Add Bibliography’ function set to the “Griffith College – Harvard” Style, checked for accuracy and inclusion of all required source information. | ||
| Total | 100% | 3,000 |
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