Estate Agency Skills Assessment Brief 2026 | Cork College of FET
| University | Cork College of FET |
| Subject | Estate Agency Skills Assignment |
Apprenticeship in Auctioneering and Property Services Assessment Brief
| Module | Estate Agency Skills |
| Teacher’s Name | Teresa Kelly & Ray Finlay & Ray Barrett & Mary Henry |
| Weighting of Technique | 50% |
| LOs | 1,2,3 |
| Date of Issue | w/c 19th January 2026 |
| Deadline and Submission Details | w/c 16th March 2026 |
| Instructions: Portfolio /Collection of Work
Please type your submission & upload to Moodle Use college style guide for referencing and bibliography e.g. Harvard Word Count : 1500 |
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Estate Agency Skills Assignment 3
Writing effective copy for sales valuation, property brochure, photography and reflection
Part One
The leaner should write a sales valuation letter pitching for the sale of a property. The value the learner puts on the property is not relevant. The following should be included
- Key features of the property
- The property method of sale
- The reason why the learner should sell it
- And anything else the learner thinks will help their sales proposal
When choosing a property for this part, the learner should select a property that they can visit with ease e.g. friend or family members’ house
The learner should inspect the property and take notes and photographs to help them remember it accurately.
The learner should take note of the style of writing already employed by their office colleagues for such sales proposals. If they decide to stick with the template and writing style used by their colleagues, they should state why. If they decide to deviate from this, they should state why.
The exact value put on the property or the agency commission ate is not important for this exercise, however both need to be referenced.
The learner should provide the address, photographs, and handwritten notes on the subject property.
Part Two
The learner should create the copy for a sales brochure including a general introductory overview.
To complete this task, the learner should:
- Take note of the style of writing already employed by their office colleagues for sales brochures. If the learner decides to stick with the writing style of the office, state why. If they decide to deviate from this style, state why.
- For this exercise, estimate the size and value of the property.
Part Three
While on work placement, the learner should select a property to photography for the purpose of sale (can be the same property used in other parts of the assignment)
The following issues must be addressed by the learner in relation to the property:
- The best time in the learner opinion for photographing this property and the reason why.
- The number of photographs the learner expects to use in the sales and advertising material for the property and the reason for this.
The learner must go to the property and photograph it for the purpose of sale, stating which camera type (and lens if relevant) that was used and why.
The assignment must also state the number of photographs taken and include at least three “before and after” photos showing how the learner edited (cropped, brightened etc.) the photographs to improve them.
Part Four
Write a reflective piece on how you feel you have learned from this subject and how you can incorporate this into your office. Include a paragraph on your experience on mentor based subjects.
Marking scheme: For Assignment 3 Estate Agency Skills
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| I confirm that the work submitted has been produced solely through my own efforts. I confirm that any use of Artificial Intelligence (AI) has been strictly limited to grammar checking and reference only. | |||||||||||||
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Student Signature: _____________________________
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Date:____________________ |
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Mentor Skills Demonstration Assessment
| Module: | Estate Agency Skills |
| Assessment: | Skills Demonstration/Task 3 |
| Apprentice: | |
| Mentor name: | |
| Organisation: |
| Part one | Yes | No | N/A |
| Has the learner created a sales proposal that:
– is property laid out in terms of address, date and salutations – is grammatically correct? – is appropriate in tone? – shows a good understanding of the key selling features of the property? – makes a good sales pitch for the agent and the agency? – impresses you? |
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| Has the leaner provided
– address of the property? – photographs of the property? – hand written notes taken when at the property?
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| Part two | Yes | No | N/A |
| Has the learner produced a brochure for the property that:
– is properly laid out? eg. intro paragraph, key features, room by room description, and description of front and rear gardens – is grammatically correct? – provides adequate detail – is persuasive in tone? |
| PART 3 | Yes | No | N/A |
| Did the student select a property to photograph? | |||
| Did the student recommend a time for photographing the property and explain his or her reasoning?
Did the reasoning include: – the orientation of the property -the weather? |
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| Did the student state the number of photographs she expected to use and the reason why he chose this number?
Did these reasons include reference to : – the size of the property? – the number and nature of rooms? – office and industry practice? – the potential consequences of showing too much or too little |
| PART 4 | Yes | No | N/A |
| Did the student prepare a reflective piece on the subject | |||
| Has the learner brought any of the learning experiences back to the office. It is important for the mentor to listen to the learner and allow them to discuss and possibly implement any changes they feel could benefit the office. | |||
| Has the learner reflected on the mentor based learning experience |
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