6N4485 eBusiness Development and Strategies Assignment 1 Brief – Galway Technical Institute (GTI)

Assessment 1 Brief

Guidelines:

Learners will compile a report which will provide evidence of learning in the following areas:

• LO1 – Research the development of eBusiness practices to include emerging eBusiness technologies and applications
• LO2 – Utilise a range of current eBusiness terms within the context of providing eBusiness solutions
• LO3 – Appraise the main eBusiness strategies and technologies in current use to include business to consumer, business to business and business to government markets.

The candidate should:

1. Indicate understanding of e-business and e-commerce systems
2. Outline the development of the web [Web 1,2,3,4]
3. Look at current developments and growth areas in the practice of eBusiness and their applications [minimum 3]
4. Give an outline the main eBusiness strategies B2B, B2C, B2G in your own words
   a. To include:
   b. Clear definition of each
   c. Key characteristics of B2B and B2C strategies including different types.
   d. Give an example of a business using each strategy
5. Give a summary of findings in a conclusion
6. Cite and include a bibliography [Harvard style] and also include a methodology

Assessment Criteria/Marking Scheme:

1. Research the development of eBusiness practices to include emerging technologies and applications – 8 Marks
2. Appraise the main eBusiness strategies and technologies in current use to include:
   Business to consumer, Business to Business and Business to Government – 9 Marks
3. Utilise a range of current eBusiness terms within the context of providing eBusiness solutions – 3 Mark

Submission Details:

• Evidence will consist of a word-processed Formal Report OR a Recorded Presentation
• This report should be produced using the suggested layout indicated in this brief.
• Finished document should be saved as a PDF with filename eBusiness development and strategies and submitted to Moodle on or before the submission date indicated above.

Note to learners:

1. Late submissions will only be considered in the case of extenuating circumstances in accordance with GTI assessment procedures.
2. Each learner must accept the plagiarism statement in Moodle during the submission process
3. Plagiarism is the presentation of someone else’s ideas, arguments, concepts or work as your own by failing to reference or acknowledge it properly. All such work must be acknowledged. Any learner, who presents another’s work as their own, will be investigated in line with GTI’s Assessment Malpractice procedures and may be awarded a zero grade.
4. Learners should keep copies of all assessments submitted, where possible

Project formatting:

Heading 1: Arial, 14, Bold, Font black

Heading 2: Arial, 12, Bold, Font black

Normal text: Arial, 12, Font black

Line Spacing: 1.5 [apply this at the end of the project]

Header/Footer

Header: Module name, Assignment, Student name and class

Footer: Page numbers

Header and Footer not to appear on first page

Project Layout

Front cover stating: Module name, Assignment name, Student name, Class, Teacher, and Deadline

Table of contents

Methodology

Brief

Objectives

Research design

Action Plan

Introduction

Approximately: 200 – 250 words

State the brief.

Indicate how you will approach the assignment.

Development of eBusiness practices

Approximately: 300 – 400 words

Outline your understanding of the terms e-Business & e-Commerce.

Outline development of the web and subsequent development of ebusiness

Give the advantages and disadvantages of eBusiness technologies to an organisation – worksheet 2.

Current Growth areas in eBusiness

Approximately: 400 – 500 words

[Select minimum of 3] [Own understanding]

Cloud computing – Handout              Fibre optics

Mobile technologies                           Big Data, Data Warehousing, Data Mining

Social media Marketing                      Use of Analytics

AR [Augmented reality]                      AI – Chat bots & other

e-Business Strategies

          Approximately: 500 – 600 words

B2B, B2C, B2G

Define each strategy.

Indicate in own words the distinct types of Business under each strategy.

Outline characteristics of B2B and B2C

Give examples of B2B, B2C and B2G

Include Worksheet 1 when submitting assignment.

Conclusion

          Approximately: 250 – 350 words

Summerise your findings under each section of the assignment

Bibliography: referencing Harvard